Khurrum Malik
Khurrum Malik is the VP of Business and Product Marketing at Walmart Connect.
Last updated Oct 6, 2026 by the ATDb Editorial Team
AI-drafted from public sources9 sources cited
Bio
Khurrum Malik is the VP of Business and Product Marketing at Walmart Connect. He has been involved in exploring how AI can move retail media beyond pattern-based predictions toward a deeper understanding of customer intent, shifting the discipline from dashboards to actionable guidance. Malik has emphasized incrementality as a core measure of retail media credibility, advocating for approaches that isolate the causal impact of advertising rather than relying on simple attribution. Source 1: walmartconnect.com — Conversations shaping the future of retail media with Walmart ... Source 2: thedrum.com — Walmart Connect: when retail media has to work at scale
Career
VP, Business and Product MarketingCurrent
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Recognition
Publications
- Contributed commentary and bylines in AdTech trade press including trade outlets covering programmatic and agency technology