Albertsons Media Collective

Major retail media network within the grocery sector, leveraging Albertsons' position as one of the largest U.S. food retailers

Albertsons Media Collective is the retail media division of Albertsons Companies, one of the largest food and drug retailers in the United States. The platform leverages first-party data from millions of loyalty program members across Albertsons' family of stores to offer brands targeted advertising opportunities both online and in physical stores. The network provides advertisers with access to shopper insights and closed-loop measurement capabilities to reach consumers throughout their shopping journey. As a retail media network, Albertsons Media Collective operates within the rapidly growing retail media sector, competing with other grocery and retail media networks. The platform offers various advertising products including sponsored product ads, display advertising, off-site media, and in-store digital screens. By utilizing Albertsons' extensive customer data and retail footprint spanning multiple banner brands like Safeway, Vons, Jewel-Osco, and Shaw's, the network provides brands with opportunities to influence purchase decisions at critical moments. The platform serves as a significant revenue stream for Albertsons Companies while providing CPG brands and other advertisers with performance-driven advertising solutions. Albertsons Media Collective emphasizes its ability to deliver measurable results through attribution and sales lift analysis, positioning itself as a key player in the competitive retail media landscape.