Measured

Leading incrementality measurement platform focused on cross-channel advertising effectiveness

Measured is a marketing measurement platform that helps brands and agencies understand the true incremental impact of their advertising investments across traditional and digital channels. The company specializes in incrementality testing and measurement, using controlled experiments and advanced analytics to determine which marketing activities actually drive business outcomes rather than relying on correlation-based attribution models. Measured operates as a subsidiary after being acquired by Albertsons Media Collective (now known as Scoop) in 2023, continuing to serve major brands and agencies with its measurement solutions. The platform focuses on cross-channel measurement, including linear TV, connected TV (CTV), streaming audio, digital display, social media, and other advertising channels. Measured's approach emphasizes causal measurement through holdout testing and geo-experiments, providing marketers with actionable insights about media efficiency and optimization opportunities. The company serves enterprise brands across various verticals including CPG, retail, financial services, and e-commerce. As part of the Albertsons ecosystem, Measured continues to operate its measurement platform while benefiting from integration with retail media data and capabilities. The company maintains its brand identity and serves clients beyond the Albertsons network, positioning itself as an independent measurement solution that helps marketers move beyond last-click attribution to understand true marketing effectiveness.