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Measured

Measured

Marketing Measurement & Analyticsmeasured.com

Measured provides brands with scientific, incrementality-based measurement that reveals the true causal impact of advertising investments, enabling marketers to optimize spend across channels based on actual business outcomes rather than correlational attribution.

Last updated Oct 25, 2026 by the ATDb Editorial Team

History
Founded
2015
HQ
Santa Monica, United States
Connections
19

AI-drafted from public sources3 sources cited

At a glance

Employees
51-200
Funding
$20M
Revenue
$10M-$50M
11integrations3competitors
Attribution & AnalyticsMarketing AnalyticsVerification & Measurement

About

Leading incrementality measurement platform focused on cross-channel advertising effectiveness

Measured is a marketing measurement platform that helps brands and agencies understand the true incremental impact of their advertising investments across traditional and digital channels. The company specializes in incrementality testing and measurement, using controlled experiments and advanced analytics to determine which marketing activities actually drive business outcomes rather than relying on correlation-based attribution models. Founded in 2017, Measured is privately held and venture-backed; it raised $21 million from Telescope Partners in 2022. The platform focuses on cross-channel measurement, including linear TV, connected TV (CTV), streaming audio, digital display, social media, and other advertising channels. Measured's approach emphasizes causal measurement through holdout testing and geo-experiments, providing marketers with actionable insights about media efficiency and optimization opportunities. The company serves enterprise brands across various verticals including CPG, retail, financial services, and e-commerce.

Business model

SaaS

Target market

Enterprise

What they offer

  • Incrementality Testing

    Controlled experiments using holdout groups and geo-testing to measure the causal impact of advertising campaigns

  • Cross-Channel Measurement

    Unified measurement across linear TV, CTV, streaming audio, digital, and social media channels

  • Always-On Measurement

    Continuous measurement infrastructure that provides ongoing insights into marketing effectiveness

  • Media Mix Optimization

    Data-driven recommendations for budget allocation across channels based on incremental performance

Key features

Incrementality-based measurement methodologyHoldout testing and geo-experimentsCross-channel attributionReal-time campaign insightsMedia efficiency scoringBudget optimization recommendationsIntegration with major ad platformsCustom reporting and dashboards

Use cases

Measuring incremental impact of TV advertising campaignsOptimizing media mix across linear TV, streaming, and digital channelsTesting new advertising channels before scaling investmentValidating marketing attribution modelsIdentifying diminishing returns in media spendingComparing performance across different creative executionsMeasuring brand lift and sales impact

Customer segments

Enterprise brandsConsumer packaged goods (CPG) companiesRetail brandsFinancial servicesE-commerce companiesAdvertising agenciesMedia buyers

Tech & specs

Technology stack

Cloud infrastructureMachine learning algorithmsStatistical modelingData integration APIsReal-time analytics processing

Security & compliance

SOC 2GDPRCCPA

Deployment

Cloud

API

Yes

Explore further

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