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Rich Lehrfeld

SVP & General Manager at Walmart Connect

Scaling retail media and advertiser solutions at Walmart Connect

OperatorHoboken, New Jersey, United States20+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Rich Lehrfeld is SVP & General Manager at Walmart Connect, where he leads the retail media advertising business. He previously served as General Manager and Head of Brand and Agency Marketing at Amazon Advertising, and before that spent a decade at American Express as VP of Digital Marketing & Media.

Previous Roles

General Manager & Head of Brand and Agency Marketing

Amazon Advertising (2018-2022)

VP, Digital Marketing & Media

American Express (2008-2018)

Expertise
Retail Media NetworksProgrammatic AdvertisingBrand and Agency MarketingDigital Marketing StrategyFirst-Party DataOmnichannel AdvertisingPerformance MarketingAudience Targeting
Education
  • Bachelor's Degree, University at Albany, SUNY
Notable Achievements
  • Led strategic business development at IAS to expand attention metrics offerings across major digital platforms
  • As GM at Amazon Advertising, helped scale Amazon's advertising business and its agency and brand relationships into a top-tier ad platform
  • Spent over a decade at American Express leading digital media strategy, providing deep buy-side expertise now applied to AdTech solutions
Speaking Topics
Retail Media and the Future of AdvertisingFirst-Party Data StrategiesBrand and Performance Marketing ConvergenceOmnichannel Customer EngagementThe Evolution of Retail Media Networks
Connections