Criteo Commerce Growth
Criteo connects brands and retailers to high-intent shoppers using AI-powered personalization and a massive commerce data network, driving measurable sales outcomes across the open internet.
Last updated Jun 6, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026
- Industry
- Commerce Media / Programmatic Advertising / Retail Media
- Business Model
- SaaS / Performance-based Advertising Platform
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 5001-10000
- Funding
- Publicly traded (IPO 2013)
- Revenue Range
- $1.8B–$2.0B annually
- Stock Symbol
- CRTO
- Parent Company
- Criteo
- API Available
- Yes
Global leader in commerce media and dynamic retargeting, transitioning to a full-stack retail media and open internet advertising platform
Criteo is a leading commerce media technology company headquartered in Paris, France, with significant operations in New York and offices worldwide. Founded in 2005, Criteo pioneered dynamic retargeting technology that personalizes ads based on individual browsing and purchase behavior, helping advertisers re-engage shoppers across the web. The company has evolved from a pure-play retargeting specialist into a full-stack commerce media platform, offering solutions that span the entire marketing funnel — from awareness to conversion — for both advertisers and publishers. Criteo's Commerce Growth product suite (formerly its core retargeting and performance advertising business) leverages a massive first-party data network called the Criteo Commerce Data, which aggregates shopping signals from thousands of retailers and publishers. This data asset powers its AI engine to deliver highly personalized ads at scale. The company also operates a Retail Media business that enables retailers to monetize their owned digital properties by selling ad inventory to brands. Criteo's platform connects over 22,000 marketers and thousands of media owners globally. In the AdTech ecosystem, Criteo occupies a unique position as both a demand-side and supply-side technology provider, bridging the gap between advertisers seeking performance and publishers seeking monetization. The company has made strategic acquisitions — including Iponweb in 2022 — to strengthen its bidding infrastructure and programmatic capabilities. As third-party cookies deprecate, Criteo has invested heavily in privacy-safe identity solutions and contextual targeting, positioning itself as a key infrastructure player in the post-cookie advertising landscape.
Commerce Growth (Retargeting)
AI-powered dynamic retargeting that re-engages shoppers with personalized product ads based on browsing and purchase intent signals across the open internet.
Retail Media
Enables retailers to monetize their digital properties (onsite and offsite) by offering sponsored product ads and display inventory to brand advertisers.
Commerce Audiences
Audience targeting solution that leverages Criteo's commerce data network to reach high-intent shoppers across publisher inventory.
Commerce Yield
Publisher monetization platform that helps media owners maximize revenue from their ad inventory through programmatic demand.
Criteo AI Engine
Proprietary machine learning engine that optimizes bidding, personalization, and ad delivery in real time across billions of daily events.
Iponweb / Bidswitch
Programmatic infrastructure and bidding technology acquired from Iponweb in 2022, providing advanced DSP/SSP capabilities and traffic shaping.
Offsite Retail Media
Extends retailer-sponsored campaigns beyond owned properties to reach shoppers across the broader open internet using retailer first-party data.
- 2005Founded