PubMatic’s Agentic AI Is Going Beyond Direct Deals

The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, CEO Rajeev Goel told investors during the company’s Q1 earnings call on Thursday. That’s in addition to more than 1,000 direct publisher […] The post PubMatic’s Agentic AI Is Going Beyond Direct Deals appeared first on AdExchanger.

Last updated Oct 22, 2026 by the ATDb Editorial Team