Roku Exchange

Sourced & current · updated May 10, 2026Website

Roku Exchange is Roku's SSP-style ad-tech gateway launched November 2025 — provides programmatic access to Roku Premium Inventory via integrations with Magnite, The Trade Desk, Display & Video 360, Yahoo DSP. Major opening of Roku's walled garden.

Where they sit

Stack tier: Infrastructure & Data (B)

CTV PlatformSupply Side Platform (SSP)

Ownership

Parent: Roku