Formerly IAC Inc. (renamed Jun 2026)
People Inc.
People Inc. connects advertisers with more than 175 million people a month across 40+ trusted brands such as PEOPLE, Allrecipes and Investopedia, and runs D/Cipher, its cookieless contextual targeting product, beyond its own sites.
Last updated Oct 21, 2026 by the ATDb Editorial Team · Connections updated Oct 26, 2026
AI-drafted from public sources12 sources cited
At a glance
- Employees
- 5001-10000
- Revenue
- $1.5B–$2B
- Stock
- NASDAQ:PPLI
About
Largest US digital and print publisher by reach, with dominant positions in lifestyle, health, finance, and entertainment content verticals
People Inc. (formerly Dotdash Meredith) is the largest digital and print publisher in the US, with more than 40 brands including PEOPLE, Better Homes & Gardens, Allrecipes, Food & Wine, Travel + Leisure, Southern Living, Investopedia and Verywell, reaching more than 175 million people a month. It was formed in 2021 when IAC's Dotdash bought Meredith Corporation and took the People Inc. name on July 31, 2025. On June 4, 2026 its parent IAC renamed itself People Incorporated (Nasdaq: PPLI). For advertisers, People Inc. sells access to intent-rich audiences across lifestyle, food, home, health, travel and personal finance, and runs D/Cipher, a cookieless contextual targeting and buying product that applies its content signals to the open internet.
Business model
Media & Publishing / Advertising
Target market
Enterprise
What they offer
D/Cipher
Proprietary contextual targeting technology that analyzes content at a granular level to match ads with relevant editorial environments without third-party cookies
People.com
Leading celebrity news and entertainment digital and print brand
Investopedia
Leading personal finance and investing education platform with high-intent financial audiences
Better Homes & Gardens
Iconic home, garden, and lifestyle brand spanning digital, print, and licensed products
Verywell Network
Health and wellness content network including Verywell Health, Verywell Mind, Verywell Fit, and Verywell Family
The Spruce Network
Home improvement, décor, and pet care content network
Advertising sales
Direct advertising sales and programmatic solutions for brand and performance advertisers
Food & Wine
Premium food, drink, and culinary lifestyle brand
Travel + Leisure
Leading travel media brand reaching affluent travel enthusiasts
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited
- 1922 · Founded
- 2026Renamed from IAC Inc.