Chip Schenck

Chip Schenck is a leading operator in publisher-side programmatic monetization and data strategy, widely recognized for his work building and scaling first-party data infrastructure at one of the largest digital publishing companies in the U.S. At Dotdash Meredith, he oversees the data and programmatic solutions function, guiding how the company activates audience data, navigates identity resolution in a cookieless environment, and maintains competitive leverage in the open programmatic marketplace. His team's approach to data clean rooms, contextual targeting, and publisher-side identity has been cited as a model for premium publishers seeking to reduce dependence on third-party tracking. Schenck joined Meredith Corporation and played a central role in building out its programmatic and data capabilities during a period of significant industry disruption, including the rise of header bidding, the growth of private marketplaces, and the onset of third-party cookie deprecation. Following IAC's acquisition of Meredith and the formation of Dotdash Meredith, he continued in senior leadership, helping integrate and evolve the combined company's revenue technology strategy. His work spans audience segmentation, supply path optimization, and partnerships with identity solution providers. Beyond his operational responsibilities, Schenck is an active thought leader who contributes regularly to industry dialogue through trade press commentary and appearances at major conferences including IAB Annual Leadership Meeting, Advertising Week, and publisher-focused summits. He is regarded as a go-to voice on the evolving relationship between publishers and the programmatic supply chain, the future of the open web, and how the sell side can adapt and thrive in a privacy-first ecosystem.

Last updated Jun 11, 2026 by ATDb automated enrichment