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Brief
IAC Inc. was rebranded to People Inc. (Jun 2026)— see People Inc. for current status.
IAC Inc.

IAC Inc.

Digital Media & Publishingiac.com

A portfolio of high-reach digital and print media brands monetized through advertising, branded content, and affiliate commerce, now consolidated under the People Incorporated identity.

Last updated Oct 21, 2026 by the ATDb Editorial Team · Connections updated Oct 26, 2026

Founded
1995
HQ
New York, New York, United States
Connections
21

AI-drafted from public sources5 sources cited

At a glance

Employees
1001-5000
Funding
public
Revenue
$1B+
Stock
NASDAQ:IAC
19integrations
Data & AnalyticsMarketing AnalyticsVideo Advertising PlatformProgrammatic Platform

About

Major digital media holding company that rebranded to People Incorporated in 2026, anchored by large-scale ad-supported publishing properties

IAC Inc. was Barry Diller's digital media and internet holding company, home to the ad-supported publisher Dotdash Meredith (now People Inc.). On June 4, 2026 it renamed itself People Incorporated (Nasdaq: PPLI).

Business model

Media Holding Company

Target market

Consumers and Advertisers

What they offer

  • Dotdash Meredith / People Inc.

    Large-scale ad-supported digital and print publisher encompassing brands such as People, Better Homes & Gardens, Allrecipes, and Investopedia

  • Programmatic & Display Advertising

    Monetization of owned media audiences through programmatic, direct-sold display, and video advertising

  • Branded Content & Partnerships

    Custom content and sponsorship programs for marketers across Dotdash Meredith's portfolio of brands

  • Affiliate Commerce

    Performance-based affiliate revenue integrated into editorial content across owned publishing properties

Key features

Massive owned-and-operated digital media reach across lifestyle, finance, food, and entertainment verticalsIntegrated print and digital publishing capabilities via Meredith legacy assetsProgrammatic advertising infrastructure across owned propertiesAffiliate and performance marketing embedded in editorial contentTrack record of spinning off and monetizing internet businesses

Use cases

Brand advertising campaigns targeting mass consumer audiencesPerformance and affiliate marketing via editorial contentProgrammatic media buying across premium owned-and-operated inventoryBranded content and native advertising partnerships

Customer segments

National brand advertisersDirect-to-consumer marketersProgrammatic media buyersAffiliate and performance marketers

Tech & specs

Technology stack

Proprietary content management systemsProgrammatic advertising platformsAffiliate tracking and commerce technologyData analytics and audience measurement tools

Security & compliance

GDPRCCPA

Deployment

Cloud

API

No

Explore further

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