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Index Cloud

Cloud-native, containerized DSP infrastructure that delivers greater scalability, reduced latency, and operational flexibility for programmatic advertising buyers and partners.

New York, New York, United StatesFounded 2026Parent: Index Exchange

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Programmatic Advertising Infrastructure
Business Model
Infrastructure/Platform
Target Market
Enterprise
Parent Company
Index Exchange
API Available
Limited
Demand Side Platform (DSP)Programmatic Platform
Market Position

Emerging cloud-native DSP infrastructure pilot within the Index Exchange ecosystem, targeting modernization of programmatic buying infrastructure

Overview

Index Cloud is a cloud-native, containerized demand-side platform (DSP) infrastructure pilot developed by Index Exchange, one of the leading independent programmatic advertising exchanges. Launched on April 21, 2026, as part of Index Exchange's broader 'Bedrock Platform' initiative, Index Cloud represents the company's strategic move to modernize its core ad tech infrastructure using containerization and cloud-native architecture principles. The initiative is designed to provide greater scalability, flexibility, and efficiency for programmatic buying infrastructure, enabling DSP partners and buyers to operate with reduced latency and improved performance. By leveraging containerized microservices, Index Cloud aims to decouple infrastructure dependencies and allow for more rapid iteration and deployment of bidding and decisioning logic. As a pilot program, Index Cloud sits within the broader Index Exchange ecosystem, which processes billions of ad auctions daily across display, video, mobile, and connected TV inventory. The Bedrock Platform signals Index Exchange's long-term commitment to infrastructure modernization as the programmatic supply chain faces increasing pressure around efficiency, transparency, and cost reduction.

Products & Features

Index Cloud DSP Infrastructure

Cloud-native containerized infrastructure for demand-side platform operations, enabling scalable and flexible programmatic buying

Bedrock Platform

The overarching platform initiative under which Index Cloud was launched, focused on modernizing Index Exchange's core ad tech infrastructure

Key Features
Cloud-native architectureContainerized microservicesScalable DSP infrastructureReduced auction latencyRapid deployment and iteration capabilitiesIntegration with Index Exchange supply
Use Cases
Scalable programmatic buying infrastructure for DSPsCloud-native auction decisioningModernized supply path optimizationContainerized bidding logic deployment
Customer Segments
DSP partnersProgrammatic buyersAgency trading desksEnterprise advertisers
Corporate history
  • 2026Founded
Connections

Explore further

3 views
On the AtlasDemand-Side PlatformsOn the Mapby country + regionOn the GraphNetwork around Index Cloud