CNBC

Leading U.S. business and financial news cable network with premium, high-income audience demographics sought by financial services, luxury, and B2B advertisers

CNBC is one of the world's most recognized business and financial news networks, delivering real-time market data, breaking financial news, and in-depth business analysis to a highly coveted audience of investors, executives, and affluent consumers. Originally launched in 1989 as a joint venture and later fully owned by NBCUniversal (a Comcast subsidiary), CNBC operates across cable television, digital platforms, mobile apps, and streaming services. Its audience skews toward high-income, highly educated professionals, making it a premium destination for financial services, luxury, technology, and B2B advertisers. In the AdTech ecosystem, CNBC's advertising inventory has historically been sold through NBCUniversal's One Platform, an advanced advertising marketplace that enables data-driven targeting, programmatic buying, and cross-platform campaign management. One Platform integrates linear TV, connected TV (CTV), digital video, and display inventory, allowing advertisers to reach CNBC's audience across touchpoints with unified measurement and attribution. Following NBCUniversal's announced spinoff of its cable networks into a new entity called Versant Media Group (effective post-January 2026), CNBC is expected to operate under that new corporate umbrella while maintaining its advertising infrastructure and brand identity. CNBC competes with Bloomberg Television, Fox Business Network, and Reuters for financial news audiences, but holds a strong position as the most-watched business news network in the United States. Its digital properties, including CNBC.com and the CNBC app, extend its advertising reach into display, video, and native formats, while its international network (CNBC International) provides global advertising opportunities for multinational brands.

• 1989Founded