Bleacher Report

Leading digital sports media brand for millennial and Gen Z audiences

Bleacher Report is a leading digital sports media platform that operates as a subsidiary of Warner Bros. Discovery (formerly Turner Broadcasting). Founded in 2007, the company revolutionized sports media by creating a mobile-first, social-native approach to sports content delivery. The platform combines breaking news, live game coverage, highlights, original programming, and social media content to engage younger sports fans across multiple platforms including its mobile app, website, and social media channels. As part of the Turner Sports division, Bleacher Report serves as a key digital advertising platform within Warner Bros. Discovery's sports media ecosystem. The brand monetizes through display advertising, video advertising, sponsored content, and social media partnerships. Bleacher Report has become particularly known for its innovative social media presence, creative video content, and shows like "Game of Zones" and "Gridiron Heights," which blend sports analysis with entertainment. The platform reaches over 250 million fans globally across its digital properties. In the AdTech ecosystem, Bleacher Report functions as a premium sports publisher offering advertisers access to highly engaged, younger-skewing sports audiences. The platform leverages Warner Bros. Discovery's advertising technology infrastructure and programmatic capabilities while maintaining its distinct brand identity and content approach. Bleacher Report's mobile app and social platforms provide valuable first-party data and targeting capabilities for brands seeking to reach sports enthusiasts, particularly in the coveted 18-34 demographic.