Jennifer Storms
Jennifer Storms serves as Chief Marketing Officer at NBCUniversal, where she oversees marketing strategy across the company's expansive portfolio of entertainment, news, and sports properties. Known for her ability to bridge brand storytelling with data-driven advertising strategy, Storms has been instrumental in shaping how NBCU positions itself to advertisers and audiences alike in an increasingly fragmented media landscape. Her work spans linear television, streaming, and digital platforms, making her a key figure in the industry's ongoing transformation toward converged TV advertising. Before joining NBCUniversal, Storms held senior marketing leadership roles at major sports and media organizations. She served as Chief Marketing Officer at Turner Sports, where she led marketing for properties including the NBA, NCAA March Madness, and Bleacher Report. Her tenure at Turner demonstrated a deep expertise in sports marketing and fan engagement, skills she has carried into her role at NBCU where sports rights — including the Olympics and NFL — are central to the company's advertising value proposition. Storms is widely regarded as a strategic operator who understands both the creative and commercial dimensions of media marketing. Her influence extends into advertiser relationships, as NBCU's CMO role requires close collaboration with sales and ad product teams to craft compelling narratives for brand partners. She has been a visible presence at major industry events including the Cannes Lions International Festival of Creativity and Advertising Week, where she has spoken on topics ranging from sports marketing to the future of television advertising.
Last updated Sep 27, 2026 by ATDb automated enrichment
AI-drafted from public sources8 sources cited
- Years in industry
- 20 years
Bio
Jennifer Storms serves as Chief Marketing Officer at NBCUniversal, where she oversees marketing strategy across the company's expansive portfolio of entertainment, news, and sports properties. Known for her ability to bridge brand storytelling with data-driven advertising strategy, Storms has been instrumental in shaping how NBCU positions itself to advertisers and audiences alike in an increasingly fragmented media landscape. Her work spans linear television, streaming, and digital platforms, making her a key figure in the industry's ongoing transformation toward converged TV advertising. Before joining NBCUniversal, Storms held senior marketing leadership roles at major sports and media organizations. She served as Chief Marketing Officer at Turner Sports, where she led marketing for properties including the NBA, NCAA March Madness, and Bleacher Report. Her tenure at Turner demonstrated a deep expertise in sports marketing and fan engagement, skills she has carried into her role at NBCU where sports rights — including the Olympics and NFL — are central to the company's advertising value proposition. Storms is widely regarded as a strategic operator who understands both the creative and commercial dimensions of media marketing. Her influence extends into advertiser relationships, as NBCU's CMO role requires close collaboration with sales and ad product teams to craft compelling narratives for brand partners. She has been a visible presence at major industry events including the Cannes Lions International Festival of Creativity and Advertising Week, where she has spoken on topics ranging from sports marketing to the future of television advertising.
Career
Chief Marketing Officer, NBCUniversal Television & StreamingCurrent
SVP, Turner Sports Marketing & Programming
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Education
- Bachelor's Degree, University of Wisconsin-Madison
Speaking topics
Recognition
Notable achievements
- Led marketing strategy for NBCUniversal's coverage of the Tokyo and Beijing Olympics, driving record streaming viewership and advertiser engagement
- As CMO of Turner Sports, elevated the marketing profile of NCAA March Madness and NBA properties to new commercial heights
- Helped position Peacock as a competitive streaming destination through integrated marketing campaigns tied to major sports and entertainment tentpoles