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Bruce Campbell

Operator

Bruce Campbell was Chief Revenue and Strategy Officer at Warner Bros. Discovery until October 16, 2026, when he left after the company's merger into Skydance. In that role he oversaw U.S. advertising sales, distribution revenue and content licensing, and global corporate development and strategy, across networks including CNN, HBO, Max, Discovery, TNT and TBS.

Last updated Oct 17, 2026 by the ATDb Editorial Team

Role
Former Chief Revenue and Strategy Officer, Warner Bros. Discovery
Based
New York, New York, United States
Connections
2

AI-drafted from public sources12 sources cited

Years in industry
20 years

Bio

Bruce Campbell was Chief Revenue and Strategy Officer at Warner Bros. Discovery until October 16, 2026, when he left after the company's merger into Skydance. In that role he oversaw U.S. advertising sales, distribution revenue and content licensing, and global corporate development and strategy, across networks including CNN, HBO, Max, Discovery, TNT and TBS.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

TV Advertising SalesStreaming MonetizationContent LicensingMedia DistributionCorporate StrategyAffiliate Fee NegotiationAd-Supported StreamingProgrammatic TV

Speaking topics

The future of TV advertisingStreaming monetization and ad-supported videoContent licensing and distribution strategyMedia industry transformation

Recognition

Notable achievements

  • Oversees U.S. ad sales, distribution, content licensing, and corporate strategy for Warner Bros. Discovery, one of the world's largest media companies
  • Helped architect the commercial strategy for Max's ad-supported streaming tier
  • Played a key role in major distribution and licensing negotiations following the Discovery-WarnerMedia merger
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