Discovery+

Major lifestyle and reality-focused streaming platform within Warner Bros. Discovery's portfolio

Discovery+ is a subscription-based streaming platform launched in January 2021 by Discovery, Inc. (now Warner Bros. Discovery following the 2022 merger). The service aggregates content from Discovery's extensive portfolio of lifestyle, reality, and documentary brands including HGTV, Food Network, TLC, Animal Planet, Discovery Channel, and more. Discovery+ operates as a direct-to-consumer offering that competes in the crowded streaming market with a focus on unscripted, reality, and lifestyle programming rather than scripted entertainment. Following the merger of Discovery, Inc. and WarnerMedia in April 2022 to form Warner Bros. Discovery, Discovery+ continues to operate as a standalone streaming service alongside HBO Max (now Max). The platform offers both ad-supported and ad-free subscription tiers, making it relevant to the AdTech ecosystem through its advertising-supported video on demand (AVOD) model. Discovery+ serves as a key distribution channel for Discovery's content library and generates revenue through both subscription fees and advertising. As a streaming platform with an ad-supported tier, Discovery+ participates in the digital advertising ecosystem, offering advertisers access to engaged audiences interested in lifestyle, home improvement, food, true crime, and reality content. The service operates globally across multiple markets and represents Warner Bros. Discovery's strategy to monetize its non-scripted content library through direct consumer relationships.