Rotten Tomatoes

Leading entertainment review aggregation platform with significant influence on consumer entertainment decisions

Rotten Tomatoes is a prominent entertainment review aggregation platform that compiles reviews from critics and audiences to generate its signature Tomatometer scores for movies and TV shows. Founded in 1998 and currently owned by Fandango Media (a subsidiary of NBCUniversal/Comcast), the platform has become one of the most influential voices in entertainment, with its scores significantly impacting consumer viewing decisions and box office performance. Within the AdTech ecosystem, Rotten Tomatoes operates as a high-value content and entertainment media property that monetizes primarily through display advertising, video advertising, and sponsored content. The platform attracts millions of monthly visitors seeking movie and TV show reviews, trailers, and entertainment news, making it an attractive inventory source for advertisers targeting entertainment-focused audiences. The site leverages its authority in entertainment criticism and its role as a destination for consumers in the consideration phase of their entertainment choices. Rotten Tomatoes serves as both a content platform and an advertising vehicle, integrating with Fandango's broader entertainment ecosystem to provide ticketing, streaming recommendations, and promotional opportunities for studios and streaming services. The platform's influence on consumer behavior and its concentrated audience of entertainment enthusiasts make it a valuable property for entertainment marketing campaigns and brand partnerships.