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Brief
Cartoon Network

Cartoon Network

Television Broadcasting & Digital Media AdvertisingBrand· part of Warner Bros. Discoverycartoonnetwork.com

Cartoon Network is a 24-hour English-language television channel and animation platform with a legacy stretching back to the early 1990s.

Latest · Virgin Media TV offers free kids’ channel this October· Sep 30

Last updated Oct 6, 2026 by the ATDb Editorial Team

Founded
1992
HQ
Atlanta, Georgia, United States
Parent
Warner Bros. Discovery
Connections
3

AI-drafted from public sources10 sources cited

At a glance

Employees
1001-5000
Revenue
Part of Warner Bros. Discovery (WBD reported ~$9.7B in advertising revenue across its portfolio in 2023)
1integrations1corporate family

About

One of the most recognized animation-focused cable networks globally, operating as a premium advertising platform within the portfolio of Warner Bros. Discovery, now part of Skydance, with strong youth and young adult demographics.

Cartoon Network is a 24-hour English-language television channel and animation platform with a legacy stretching back to the early 1990s. With a monthly reach exceeding 69 million, Cartoon Network offers advertisers access to a wide audience and significant visibility. Its advertising options include pre-roll, mid-roll, and post-roll video ad formats, with rates determined by media option, ad duration, timeslot, and frequency. Cartoon Network works with privacy-focused kids ad tech company SuperAwesome, which helps brands deliver child-safe, regulation-compliant advertising across children's digital properties. Cartoon Network is also a participant in the kidSAFE Seal Program, an independent safety certification designed for kid-friendly websites and interactive features. Source 1: themediaant.com — Cartoon Network Advertising Rates Source 2: digiday.com — children-focused ad platform SuperAwesome raises $17m Source 3: cartoonnetwork.com — Parent Guide | Cartoon Network

Business model

Media Network / Advertising

Target market

Enterprise

What they offer

  • Linear TV Advertising

    Traditional 30- and 15-second spot advertising across Cartoon Network and Adult Swim cable broadcasts reaching millions of households.

  • Adult Swim Programming Block

    Late-night programming block targeting adult audiences with original animated and live-action content, offering distinct advertising inventory.

  • Digital & Streaming Advertising

    Ad-supported digital video inventory across CartoonNetwork.com, the CN app, and integrated placements within the Max streaming platform.

  • Branded Content & Sponsorships

    Custom branded integrations, sponsored segments, and co-branded content leveraging Cartoon Network and Adult Swim IP.

  • Cartoon Network Games & App

    Interactive digital platform featuring games and video content tied to CN original series, offering additional digital advertising touchpoints.

Key features

Dual-demographic reach spanning children (Cartoon Network) and adults (Adult Swim)Deep library of iconic original animated IPCross-platform distribution across linear TV, digital, and Max streamingWarner Bros. Discovery unified ad sales and audience targeting infrastructureStrong brand safety environment for youth-targeted advertisingGlobal network presence with international channel feeds

Use cases

Youth-targeted brand advertising for toy, gaming, and consumer packaged goods companiesAdult demographic reach via Adult Swim for entertainment, automotive, and beverage brandsBranded content and IP licensing partnerships for co-marketing campaignsCross-platform video advertising campaigns spanning TV and digitalSponsorship of original programming and tentpole events

Customer segments

Consumer packaged goods (CPG) brands targeting families and childrenToy and gaming companiesEntertainment studios and streaming servicesAutomotive brands (Adult Swim)Quick service restaurant (QSR) chainsBeverage and snack brandsTechnology and consumer electronics companies

Tech & specs

Technology stack

Warner Bros. Discovery ad tech stackProgrammatic advertising via WBD partnershipsFirst-party audience data from Max/HBO Max platformVideo streaming infrastructure (Max platform)Digital ad serving via third-party platforms

Security & compliance

COPPA (Children's Online Privacy Protection Act)GDPRCCPA

Deployment

Linear TVCloud

API

No

Corporate history
  1. 1992 · Founded
Connection details

Explore further

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