HBO Max

Major premium streaming platform and CTV advertising destination, competing directly with Netflix, Disney+, and Peacock for both subscribers and advertiser spend

HBO Max is a global streaming platform from Warner Bros. Discovery, now part of Skydance, that delivers scripted programming, movies, documentaries, true crime, adult animation, and live sports. HBO Max offers sophisticated targeting options allowing advertisers to refine their audience based on demographics, interests, and viewing habits, and integrates with Warner Bros. Discovery's first-party data to give advertisers deeper insights into consumer behavior and content preferences. Ad formats available to marketers include pre-roll, mid-roll, pause ads, and binge ads, catering to different campaign objectives. HBO Max has also announced a new contextual advertising capability called Moments, which uses AI technology from KERV.ai to analyze visual, audio, and contextual signals, enabling advertisers to align their messaging with the themes and on-screen context that viewers are actively engaged with. The platform's advertising infrastructure includes robust CTV measurement tools that provide real-time insights into impressions, engagement rates, brand lift, and post-ad consumer actions, enabling ongoing campaign optimization.