HBO Max

Sourced & current · updated Jun 6, 2026Website

HBO Max is Warner Bros. Discovery's flagship premium streaming service. Complex naming history: HBO Max launched May 2020 → renamed Max May 2023 (when Discovery+ was merged in) → renamed BACK to HBO Max July 9, 2025. Major CTV ad surface (ad-supported tier launched June 2021).

Where they sit

Stack tier: Ecosystem Services (A)

Ownership

Parent: Warner Bros. Discovery