25 AdTech transitions in 2022
Companies acquired, rebranded, merged, or shut down in 2022.
In 2022, the AdTech industry experienced 25 major transitions, with acquisitions dominating at 16 deals, followed by four rebrands, two mergers, and three shutdowns. Notable closures included Chartio, CNN+, and MoPub, while Accenture Interactive, Pardot, and Smart AdServer underwent rebranding. Pardot emerged as the most connected entity with 62 connections across the industry's shifting landscape.
Adyoulike is a leading native advertising platform that connects publishers and advertisers through AI-powered, contextually relevant ad pla…
Acquired by Spotify Technology · 2022
Chartable was a podcast analytics and attribution platform that helped publishers and advertisers measure podcast audience growth and ad per…
Acquired · 2022
Dovetale was an influencer marketing platform acquired by Shopify in 2019, offering brands tools to discover, manage, and measure influencer…
Edgecast was a leading CDN and edge cloud platform provider that delivered content delivery, security, and streaming solutions before being …
Acquired · 2022
Helpshift is an AI-powered customer service platform specializing in in-app and digital support, acquired by Keywords Studios in 2023 to ser…
Acquired · 2022
Kustomer is an AI-powered customer service CRM platform that unifies customer conversations, data, and workflows across channels to deliver …
Acquired · 2022
Leadfeeder (now part of Dealfront) is a B2B website visitor identification platform that reveals which companies are visiting your website, …
Acquired by LinkedIn Marketing Solutions · 2022
Oribi was a no-code marketing analytics platform that helped businesses track conversions and user behavior without requiring developer reso…
Acquired by HUMAN Security · 2022
PerimeterX (now HUMAN Security) was a leading bot detection and web application security platform that protected websites, mobile apps, and …
Acquired · 2022
Visual user-generated content (UGC) platform that helps e-commerce brands collect, curate, and display customer photos and videos to drive c…
Acquired · 2022
Ping Identity is an enterprise identity security company providing intelligent identity solutions that enable secure, seamless digital exper…
Acquired by Spotify Ad Analytics · 2022
Podsights was a leading podcast advertising measurement platform acquired by Spotify in 2022, providing attribution and analytics tools that…
Acquired by Index Exchange · 2022
Machine-learning company acquired by Index Exchange June 8 2022 — IX's first acquisition.
Splitbee was a lightweight web analytics and A/B testing platform designed for modern web applications, acquired by Vercel in 2022.
Streamlit is an open-source Python framework that lets data scientists and ML engineers build and share interactive web apps with minimal co…
Acquired · 2022
Zaloni was a data management platform provider specializing in data lake governance, data cataloging, and self-service analytics — acquired …
Became Accenture Song · 2022
Accenture Interactive was the digital marketing and experience agency arm of Accenture, which merged with Publicis Groupe's operations in 20…
Became Marketing Cloud Account Engagement · 2022
B2B marketing automation platform acquired by Salesforce in 2012, now operating as Salesforce Marketing Cloud Account Engagement.
Became Equativ · 2022
Smart AdServer is a European ad serving and monetization platform specializing in programmatic advertising solutions for premium publishers …
Became Paramount+ · 2022
Predecessor name (Dec 2019 - Feb 2022) for the unified company that emerged from the December 4, 2019 CBS Corporation + Viacom Inc.
Düsseldorf digital agency acquired by IBM March 2016 and rebranded into IBM iX.
Merged · 2022
Pixlee was a user-generated content (UGC) and influencer marketing platform that helped brands collect, curate, and display authentic custom…
Shut down · 2022
Chartio was a cloud-based business intelligence and data visualization platform that enabled non-technical users to explore and analyze data…