29 AdTech transitions in 2022
Companies acquired, rebranded, merged, or shut down in 2022.
In 2022, the AdTech industry experienced 25 major transitions, with acquisitions dominating at 16 deals, followed by four rebrands, two mergers, and three shutdowns. Notable closures included Chartio, CNN+, and MoPub, while Accenture Interactive, Pardot, and Smart AdServer underwent rebranding. Pardot emerged as the most connected entity with 62 connections across the industry's shifting landscape.
Adyoulike is a leading native advertising platform that connects publishers and advertisers through AI-powered, contextually relevant ad pla…
Acquired by HUMAN Security · 2022
Clean.io is a Baltimore ad-security company whose technology detects and blocks malicious ads (malvertising) for publishers.
Dovetale was an influencer marketing platform acquired by Shopify in 2019, offering brands tools to discover, manage, and measure influencer…
Acquired by Limelight Networks · 2022
Edgecast was a leading CDN and edge cloud platform provider that delivered content delivery, security, and streaming solutions before being …
Acquired by Keywords Studios · 2022
Helpshift is an AI-powered customer service platform specializing in in-app and digital support, acquired by Keywords Studios in 2023 to ser…
Acquired by Dealfront · 2022
Leadfeeder (now part of Dealfront) is a B2B website visitor identification platform that reveals which companies are visiting your website, …
Oribi was a no-code marketing analytics platform that helped businesses track conversions and user behavior without requiring developer reso…
Acquired by HUMAN Security · 2022
PerimeterX was a bot-defense and web application security company that protected websites, apps and APIs from automated attacks and fraud.
Acquired by Flowbox · 2022
Visual user-generated content (UGC) platform that helps e-commerce brands collect, curate, and display customer photos and videos to drive c…
Acquired · 2022
Ping Identity is an enterprise identity security company providing intelligent identity solutions that enable secure, seamless digital exper…
Acquired by Index Exchange · 2022
Machine-learning company acquired by Index Exchange June 8 2022 — IX's first acquisition.
Splitbee was a lightweight web analytics and A/B testing platform designed for modern web applications, acquired by Vercel in 2022.
Streamlit is an open-source Python framework that lets data scientists and ML engineers build and share interactive web apps with minimal co…
Acquired by Truist Financial · 2022
Zaloni was a data management platform provider specializing in data lake governance, data cataloging, and self-service analytics — acquired …
Became Accenture Song · 2022
Accenture Interactive, now operating as Accenture Song, was a global marketing agency that designed, built, communicated, and ran customer e…
Became Marketing Cloud Account Engagement · 2022
Pardot, now rebranded as Marketing Cloud Account Engagement, was a B2B marketing automation platform and a go-to choice for Salesforce custo…
Became Spotify Ad Analytics · 2022
Podsights is an advertising attribution platform that serves brands when they run ads on podcasts.
Became Equativ · 2022
Smart AdServer, now operating as Equativ, was a French advertising technology company that provided a vertically integrated platform serving…
Became Paramount Global · 2022
ViacomCBS, now operating as Paramount, was a leading global media and entertainment company formed through the merger of Viacom and CBS Corp…
Shut down · 2022
Alexa Internet was a pioneering web analytics and traffic measurement service that provided competitive intelligence and website ranking dat…
Shut down · 2022
Chartio was a cloud-based business intelligence and data visualization platform that enabled non-technical users to explore and analyze data…
Shut down · 2022
Content.ad is a digital advertising technology platform specializing in content discovery and native advertising solutions that connect publ…
Shut down · 2022
Facebook Local Awareness Ads was a unique ad format built by Facebook to make advertising for local businesses easier and more effective, la…
MoPub was a mobile ad network and monetization platform for app developers that has since shut down, having been founded in 2010 and acquire…
Shut down · 2022
PRAM was an industry coalition working to develop privacy-safe, interoperable standards for addressable digital advertising in a post-cookie…
Shut down · 2022
Popcorn Metrics was a London-based SaaS platform that enabled marketers and product teams to track user behaviour and in-app events without …
Shut down · 2022
Tophatter is a mobile-first online auction marketplace that revolutionizes e-commerce through its distinctive 90-second rapid-fire auction f…