Dovetale
Acquired by CohleyDovetale provided brands with data-driven tools to discover influencers, manage campaigns, and measure the ROI of influencer marketing efforts across social platforms.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Influencer Marketing Technology
- Business Model
- SaaS
- Target Market
- Mid-Market, Enterprise
- Employee Count
- 11-50
- Funding
- $3M
- Parent Company
- Cohley
- API Available
- Limited
Market Position
Mid-tier influencer marketing platform focused on data-driven campaign management
Overview
Dovetale was an influencer marketing platform that helped brands discover, manage, and measure influencer partnerships. The company provided tools for identifying relevant creators, managing campaigns, tracking performance metrics, and analyzing ROI across social media platforms. Dovetale focused on making influencer marketing more data-driven and scalable for brands and agencies. In 2021, Dovetale was acquired by Cohley, a content creation and user-generated content (UGC) platform. The acquisition allowed Cohley to expand its capabilities in influencer marketing and creator management, integrating Dovetale's technology into its broader content creation ecosystem. Following the acquisition, Dovetale's platform and team were absorbed into Cohley's operations, with the combined entity offering a more comprehensive solution for brands seeking both UGC and influencer marketing capabilities. Dovetale operated during a period of rapid growth in the influencer marketing industry, serving brands that needed more sophisticated tools to manage creator relationships at scale. The platform was known for its analytics capabilities and workflow management features that helped marketing teams coordinate complex influencer campaigns across multiple social channels.
Products & Features
Influencer Discovery
Search and filtering tools to identify relevant creators based on audience demographics, engagement rates, and content categories
Campaign Management
Workflow tools for coordinating influencer campaigns, managing communications, and tracking deliverables
Performance Analytics
Metrics and reporting dashboards to measure campaign performance, engagement, and ROI
Creator Relationship Management
CRM-style tools for managing ongoing relationships with influencers and tracking collaboration history
Key Features
Influencer discovery and vettingCampaign workflow managementPerformance tracking and analyticsCreator database managementMulti-platform social media monitoringROI measurement tools
Use Cases
Influencer campaign managementCreator discovery and vettingInfluencer marketing ROI measurementLong-term creator relationship managementMulti-channel influencer campaigns
Customer Segments
Consumer brandsE-commerce companiesMarketing agenciesFashion and beauty brandsDirect-to-consumer brands