Ping Identity

Leading enterprise identity security provider with strong presence in workforce and customer IAM markets

Ping Identity is an enterprise identity security company that provides intelligent identity solutions for the digital enterprise. The company specializes in identity and access management (IAM), multi-factor authentication (MFA), single sign-on (SSO), and API security solutions that enable organizations to secure user access across workforce, customer, and partner ecosystems. Ping Identity serves large enterprises and government organizations across various industries including financial services, healthcare, retail, and technology. In August 2023, Ping Identity was acquired by Thoma Bravo, a private equity firm, in a deal valued at approximately $2.8 billion. The company was taken private following the acquisition but continues to operate as a distinct entity under the Ping Identity brand. Prior to the acquisition, Ping Identity was publicly traded on the NYSE under the ticker symbol PING. While Ping Identity is not strictly an AdTech company, it plays a supporting role in the digital advertising ecosystem by providing identity and access management solutions that help organizations manage customer identities, consent, and privacy compliance. Its customer identity and access management (CIAM) solutions are particularly relevant for publishers, retailers, and brands that need to authenticate users while maintaining privacy standards and regulatory compliance in their digital properties and advertising initiatives.