ForgeRock

Leading enterprise identity platform provider with relevance to digital advertising through identity management and privacy compliance capabilities

ForgeRock is a digital identity platform company that provides identity and access management (IAM) solutions for enterprises and organizations. The company offers a comprehensive platform for managing digital identities, authentication, authorization, and access control across web, mobile, and IoT applications. ForgeRock's platform enables organizations to secure customer, workforce, and IoT identities while delivering seamless user experiences. While ForgeRock is not a traditional AdTech company, it plays a supporting role in the digital advertising ecosystem by providing identity management and authentication services that help publishers, advertisers, and platforms manage user identities, consent, and privacy compliance. The company's solutions are particularly relevant in the context of privacy regulations and the deprecation of third-party cookies, where identity resolution and first-party data management have become critical. In October 2023, ForgeRock was acquired by Thoma Bravo, a private equity firm, in a deal valued at approximately $2.3 billion. The company continues to operate as part of Thoma Bravo's portfolio, maintaining its brand and product offerings while serving enterprise customers across financial services, healthcare, retail, telecommunications, and other sectors requiring robust identity management solutions.