OneLogin

Mid-tier enterprise IAM provider competing with Okta and Microsoft, differentiated by ease of use and broad app catalog, now backed by One Identity

OneLogin is a cloud-based identity and access management (IAM) platform that provides enterprises with unified access control through single sign-on (SSO), multi-factor authentication (MFA), and automated user provisioning. Founded in 2009 and headquartered in San Francisco, California, OneLogin serves thousands of organizations globally, enabling secure and seamless access to cloud and on-premise applications from a centralized identity hub. The platform integrates with thousands of applications and supports SAML, OAuth, and OpenID Connect standards, making it a flexible solution for modern enterprise IT environments. OneLogin was acquired by One Identity in 2019, a move that significantly expanded One Identity's portfolio in the cloud IAM space. Under One Identity's ownership, OneLogin has continued to operate as a distinct brand and product line, complementing One Identity's broader identity security offerings including privileged access management (PAM) and identity governance and administration (IGA). The combined entity positions itself as a comprehensive identity security platform capable of addressing the full spectrum of enterprise identity challenges. While OneLogin is not traditionally classified as an AdTech company, its IAM capabilities are increasingly relevant to the advertising technology ecosystem, particularly as identity resolution, consent management, and data privacy regulations reshape how organizations manage user identities and access to marketing platforms. OneLogin competes directly with Okta, Microsoft Azure AD, and Ping Identity in the enterprise IAM market, differentiating itself through ease of deployment, a broad application catalog, and competitive pricing.

• 2009Founded