Splitbee

Developer-focused lightweight analytics alternative

Splitbee was a web analytics and conversion optimization platform that provided developers and product teams with lightweight, privacy-friendly analytics and A/B testing capabilities. Founded to offer a simpler alternative to traditional analytics tools, Splitbee focused on providing actionable insights without the complexity and privacy concerns associated with larger platforms like Google Analytics. The tool was particularly popular among developers building modern web applications, offering features like funnel analysis, user journey tracking, and integrated A/B testing in a single, easy-to-implement solution. In December 2022, Splitbee was acquired by Vercel, the cloud platform company known for hosting Next.js and other frontend frameworks. Following the acquisition, Vercel announced that Splitbee would be shut down as a standalone product, with the team and technology being integrated into Vercel's own analytics offerings. Splitbee officially ceased operations in 2023, with existing customers given migration timelines to move to alternative analytics platforms. The acquisition represented Vercel's strategic move to enhance its built-in analytics capabilities for developers deploying on its platform, incorporating Splitbee's privacy-focused approach and developer-friendly design philosophy into Vercel Analytics.