Leadfeeder
C · Marketing TechnologyAcquired by DealfrontTransforms anonymous website traffic into qualified B2B leads by identifying visiting companies and providing actionable intelligence to sales and marketing teams without requiring form fills or direct visitor interaction.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Sales Intelligence & Lead Generation
- Business Model
- SaaS
- Target Market
- SMB and Mid-Market
- Employee Count
- 51-200
- Funding
- acquired
- Revenue Range
- $1M-$10M
- Parent Company
- Dealfront
- API Available
- Yes
Market Position
Leading website visitor identification platform for B2B companies, particularly strong in European and North American SMB markets
Overview
Leadfeeder is a B2B sales intelligence and website visitor tracking platform that helps companies identify which businesses visit their website, even if those visitors don't fill out a form or make direct contact. The platform integrates with Google Analytics to track website traffic and matches IP addresses to company databases, providing sales and marketing teams with actionable insights about potential leads, including company information, pages viewed, and visit behavior. In 2022, Leadfeeder was acquired by Dealfront, a European B2B go-to-market platform formed through the merger of Echobot and Leadfeeder's parent company. Following the acquisition, Leadfeeder continues to operate as a distinct product within the Dealfront ecosystem, maintaining its brand identity while benefiting from expanded data capabilities and market reach across Europe and North America. The platform serves as a key component in the modern B2B sales tech stack, bridging the gap between marketing analytics and sales prospecting by turning anonymous website traffic into qualified leads.
Products & Features
Website Visitor Tracking
Identifies companies visiting your website using IP address matching and provides detailed visit behavior analytics
Lead Scoring
Automatically scores and prioritizes leads based on visit frequency, pages viewed, and engagement patterns
CRM Integration
Seamlessly integrates with major CRM platforms to automatically feed qualified leads into sales pipelines
Custom Feeds
Creates customized lead feeds based on specific criteria like industry, company size, or behavior patterns
Key Features
Company identification from website trafficGoogle Analytics integrationReal-time visitor notificationsLead scoring and qualificationCRM synchronizationCustom filtering and segmentationVisit behavior trackingContact information enrichmentTeam collaboration toolsGDPR-compliant data handling
Use Cases
Identifying anonymous website visitors for sales outreachPrioritizing warm leads based on website engagementAccount-based marketing campaign measurementSales and marketing alignment through shared lead intelligenceContent performance analysis by company segmentCompetitive intelligence gatheringLead qualification and scoring automation
Customer Segments
B2B SaaS companiesDigital marketing agenciesManufacturing companiesProfessional services firmsTechnology companiesB2B e-commerce businesses