17 AdTech transitions in 2017
Companies acquired, rebranded, merged, or shut down in 2017.
The AdTech industry experienced 17 significant transitions in 2017, with 15 companies acquired, one merger, and one shutdown. Zemanta emerged as the most connected entity with 20 connections across the sector. Notable exits included the closure of Chango, while the year saw major acquisitions spanning analytics, marketing automation, and data platforms.
Acquired · 2017
AppDynamics is a leading application performance management (APM) and IT operations analytics platform, now operating as a Cisco subsidiary,…
Acquired · 2017
Birst was a cloud-based business intelligence and analytics platform that was acquired by Infor in 2017 and integrated into their analytics …
Acquired by Zeta Global · 2017
Boomtrain was an AI-powered personalization platform that helped publishers and brands deliver individualized content recommendations across…
Evidon was a pioneering digital privacy and data transparency company that helped brands and publishers manage online tracking disclosures a…
Gigya was a Customer Identity and Access Management (CIAM) platform that helped brands manage consumer identities, social login, and consent…
Acquired · 2017
ion interactive was a SaaS platform that enabled marketers to create interactive content experiences without coding, acquired by ScribbleLiv…
Acquired by Khoros · 2017
Lithium Technologies was a leading customer engagement and social media management platform that helped brands build online communities and …
Acquired by Valassis · 2017
MaxPoint Interactive was a digital advertising platform that used hyperlocal targeting to connect national brands with local consumers, late…
Publisher data platform acquired by OpenX September 25 2017.
Acquired by Foursquare · 2017
Placed was a location analytics and measurement platform that tracked the impact of digital advertising on real-world store visits and consu…
Acquired by Dynata · 2017
Global market research and data collection company providing survey respondents and consumer insights through online panels.
Acquired by Sprout Social · 2017
Simply Measured was a social media analytics platform that provided brands and agencies with insights and reporting tools for social media p…
Acquired by IQVIA · 2017
Symphony Health was a healthcare data and analytics provider that delivered prescription and medical claims data insights to pharmaceutical …
Acquired by Nielsen Attribution · 2017
Visual IQ was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being…
Zemanta is a demand-side platform (DSP) and native advertising technology company, now operating as part of Outbrain, that enables programma…
Merged into PwC Digital Services · 2017
Stockholm brand strategy / innovation / digital agency (~50 employees), acquired by PwC May/June 2017.