Infor

Top-tier enterprise software vendor with industry-specific cloud ERP and marketing operations capabilities, competing with SAP and Oracle

Infor is a major enterprise software company headquartered in New York City, specializing in industry-specific cloud applications, ERP, supply chain management, and business intelligence solutions. Founded in 2002 and serving over 60,000 organizations worldwide, Infor differentiates itself by building software tailored to specific verticals such as manufacturing, healthcare, retail, hospitality, and distribution, rather than offering generic horizontal platforms. The company competes directly with SAP, Oracle, and Microsoft Dynamics in the enterprise software market. Infor's connection to the AdTech ecosystem stems primarily from its acquisition activity, including its purchase of Orbis Global (a marketing resource management and AdTech platform) and other marketing technology assets. These acquisitions positioned Infor to offer marketing operations and campaign management capabilities as part of its broader enterprise suite, particularly through Infor Marketing Resource Management (MRM) solutions aimed at large enterprises managing complex marketing workflows and spend. In 2020, Koch Industries acquired a majority stake in Infor, and the company subsequently went through a period of integration and restructuring. Infor continues to operate as a distinct brand under Koch's ownership, maintaining its cloud-first strategy and industry-specific application portfolio. Its marketing technology offerings serve enterprise clients looking to unify marketing operations with broader ERP and business process management systems.