Simply Measured

Leading social media analytics platform prior to acquisition by Sprout Social

Simply Measured was a social media analytics and intelligence platform founded in 2010 that helped brands, agencies, and marketers measure, analyze, and optimize their social media marketing efforts. The company provided comprehensive analytics across major social platforms including Facebook, Twitter, Instagram, LinkedIn, and others, offering competitive benchmarking, audience insights, and customizable reporting capabilities. Simply Measured was acquired by Sprout Social in October 2018 and subsequently integrated into Sprout Social's platform. The Simply Measured brand and standalone product were phased out as its technology and capabilities were absorbed into Sprout Social's social media management suite. At its peak, Simply Measured served thousands of customers including major brands and agencies, positioning itself as a leader in social media analytics before the consolidation of the social media management tools market led to its acquisition and integration.