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Brief

HealthVerity

Healthcare Data & Identity

HealthVerity enables pharmaceutical, payer, and health marketing organizations to securely link and activate real-world patient data at scale through a privacy-first identity platform, powering evidence generation, commercial analytics, and measurable health marketing outcomes.

Last updated Jun 20, 2026 by ATDb automated enrichment

Founded
2017
HQ
Philadelphia, Pennsylvania, United States
Connections
2

At a glance

Employees
201-500
Funding
$140M+
Revenue
$100M-$300M
1corporate family1acquisitions

About

Leading privacy-first healthcare identity and real-world data platform for life sciences and health marketing, significantly scaled through the acquisition of Symphony Health

HealthVerity operates a privacy-first healthcare data exchange and identity resolution platform that allows pharmaceutical companies, payers, providers, and health tech firms to link and analyze real-world patient data across disparate sources. Its core technology, the HealthVerity Identity Graph, creates a persistent, privacy-compliant patient identity that can connect claims, EHR, lab, pharmacy, and consumer data without exposing personally identifiable information. This makes HealthVerity a critical infrastructure layer for real-world evidence (RWE) generation, patient journey analytics, and healthcare marketing measurement. In 2026, HealthVerity acquired Symphony Health from ICON plc, significantly expanding its data assets and commercial analytics capabilities. Symphony Health had long been a major provider of prescription and patient-level data to the pharmaceutical industry, and its integration into HealthVerity creates one of the most comprehensive real-world data platforms in the life sciences sector. The combined entity strengthens HealthVerity's position in pharma commercial analytics, market access, and brand performance measurement. Within the AdTech and health marketing ecosystem, HealthVerity sits at the intersection of data infrastructure and audience intelligence. Its platform is used by pharmaceutical brands and their agency partners to build privacy-safe audiences, measure the impact of DTC and HCP campaigns, and connect media exposure to real-world health outcomes. The company competes with Komodo Health, IQVIA, Veeva, and other real-world data providers, differentiating itself through its identity-first architecture and data marketplace model.

Business model

SaaS / Data Marketplace

Target market

Enterprise

What they offer

  • HealthVerity Identity Graph

    A privacy-compliant patient identity resolution engine that links disparate healthcare data sources to a persistent, de-identified patient identity across the care continuum.

  • HealthVerity Marketplace

    A curated data marketplace enabling access to a broad range of real-world healthcare data assets including claims, EHR, pharmacy, lab, and consumer data from vetted data partners.

  • HealthVerity Consent Manager

    A platform for managing patient consent and data permissions at scale, enabling compliant use of healthcare data for research, analytics, and marketing.

  • Symphony Health Data Assets

    Acquired prescription-level and patient-level pharmaceutical data assets providing deep commercial analytics, market share, and brand performance insights for life sciences companies.

  • Audience Builder

    Tools for constructing privacy-safe, condition- and behavior-based patient and HCP audiences for targeted healthcare marketing and media activation.

  • Measurement & Attribution

    Solutions connecting media exposure and marketing touchpoints to real-world health outcomes such as prescription lift, diagnosis rates, and treatment initiation.

Key features

Privacy-first patient identity resolution across 300M+ individualsCross-source data linkage without exposing PIIConsent management and permissioned data accessReal-world evidence generation for pharma and payersHCP and patient audience activation for health marketingPrescription and claims data analytics via Symphony HealthInteroperable data marketplace with 50+ data partnersHIPAA-compliant data infrastructure

Use cases

Pharmaceutical DTC and HCP campaign measurement and attributionReal-world evidence generation for clinical and regulatory purposesPatient journey analytics and disease progression mappingMarket access and brand performance analytics for pharma brandsPrivacy-compliant audience building for health media activationPayer analytics and population health managementHealthcare data licensing and commercialization for data owners

Customer segments

Pharmaceutical and biotech companiesHealth insurance payersHealthcare marketing agenciesMedical device manufacturersHealth technology companiesAcademic and commercial research organizationsHealthcare providers and health systems

Tech & specs

Technology stack

Cloud-based data infrastructure (AWS)Privacy-enhancing technologies (PETs)Tokenization and de-identification enginesGraph database technology for identity resolutionAPIs for data access and integrationMachine learning for data linkage and analytics

Security & compliance

HIPAASOC 2 Type IICCPAGDPRNAI Code of Conduct

Deployment

Cloud

API

Yes

Corporate history
  1. 2017 · Founded
  2. 2026Absorbed Symphony Health3 sources
Connection details
See acquisitions by HealthVerity (1)

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