6 AdTech transitions in 2015
Companies acquired, rebranded, merged, or shut down in 2015.
Six AdTech industry transitions occurred in 2015, with four companies acquired and two rebranded. BAMTech Media and Casale Media underwent rebranding efforts during the year. WooCommerce emerged as the most connected entity in the sector with 219 connections.
Acquired by SiriusXM Media · 2015
Midroll was a leading podcast advertising network and monetization platform that connected advertisers with top podcast creators before bein…
Acquired by AOL · 2015
Millennial Media was a pioneering independent mobile advertising platform that became one of the largest mobile ad networks before being acq…
Acquired by TransUnion · 2015
Neustar MarketShare is an enterprise marketing analytics platform offering advanced marketing mix modeling, multi-touch attribution, and uni…
Acquired by Automattic · 2015
WooCommerce is an open-source e-commerce plugin for WordPress that enables businesses to build and manage online stores with extensive custo…
Became Disney Streaming Services · 2015
MLB Advanced Media spin-off founded 2015, focused on OTT video streaming technology.
Became Index Exchange · 2015
Toronto-based ad-network founded 2001.