14 AdTech transitions in 2018
Companies acquired, rebranded, merged, or shut down in 2018.
The AdTech industry saw 14 major transitions in 2018, with 12 companies acquired, one rebranded, and one shuttered. AppNexus, the year's most connected company with 65 connections, underwent a rebranding, while Videology was among the notable shutdowns. The acquired companies included Adestra, Datanyze, Glassdoor, Savo Group, Stitchdata, SugarCRM, Sysomos, Trackmaven, TravelClick, Webdam, Weebly, and Xplenty.
Acquired · 2018
Adestra was an email marketing automation platform that provided sophisticated email campaign management and personalization tools before be…
Datanyze is a B2B sales intelligence and lead generation platform that provides technographic data and contact information to help sales and…
Acquired · 2018
Glassdoor is a leading jobs and recruiting marketplace where employees anonymously review companies, salaries, and interview experiences, he…
Acquired by Seismic · 2018
Savo Group was a pioneer in sales enablement software, helping enterprise sales teams access, personalize, and deliver the right content at …
Acquired by Talend · 2018
Cloud-based ETL (Extract, Transform, Load) platform that moves data from various sources into data warehouses for analytics.
Acquired · 2018
SugarCRM is an AI-driven CRM platform that helps businesses build stronger customer relationships through intelligent sales, marketing, and …
Social media analytics and listening platform that provided enterprise brands with insights from social conversations and online content.
Acquired by Skyword · 2018
TrackMaven was a competitive intelligence and marketing analytics platform that helped brands analyze their marketing performance across dig…
Acquired · 2018
A hospitality technology provider offering cloud-based solutions for hotels including reservations, revenue management, and digital marketin…
Digital asset management (DAM) platform acquired by Bynder, providing cloud-based solutions for organizing, managing, and distributing brand…
Acquired · 2018
Weebly is a user-friendly website builder and eCommerce platform, now operating as part of Square (Block, Inc.), enabling small businesses a…
Acquired · 2018
Xplenty was a cloud-based data integration and ETL platform that enabled businesses to build data pipelines without coding, later acquired b…
AppNexus was a leading independent programmatic advertising technology platform that powered real-time bidding and ad exchanges before being…