Forensiq

Leading independent ad fraud detection provider prior to acquisition

Forensiq was a pioneering fraud detection and prevention company in the digital advertising ecosystem, specializing in identifying and blocking bot traffic, click fraud, and other forms of invalid traffic (IVT) that plagued programmatic advertising campaigns. Founded in 2010, the company developed sophisticated machine learning algorithms and real-time detection systems to analyze billions of ad impressions and identify fraudulent patterns across display, mobile, and video advertising channels. The company served major brands, agencies, ad networks, and demand-side platforms (DSPs) with its pre-bid and post-bid fraud detection solutions, helping advertisers protect their media budgets and improve campaign performance. Forensiq's technology was particularly valued for its ability to detect sophisticated bot networks and provide actionable intelligence about fraud patterns in the digital advertising supply chain. In 2017, Forensiq was acquired by Impact (formerly Impact Radius), a partnership automation platform, which integrated Forensiq's fraud detection capabilities into its broader suite of partnership management tools. The acquisition allowed Impact to offer enhanced fraud protection for affiliate marketing and partnership programs, though the Forensiq brand eventually became absorbed into Impact's unified platform offerings.