Protected by Mediaocean
Provides multi-layered ad fraud detection and brand safety verification natively embedded within Mediaocean, Flashtalking, and Innovid workflows, reducing reliance on third-party vendors and streamlining omnichannel campaign integrity.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Ad Verification & Brand Safety
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- Parent Company
- Mediaocean
- API Available
- Yes
Niche verification player deeply integrated within the Mediaocean ecosystem, competing against larger independent verification vendors
Protected by Mediaocean (formerly Protected.MEDIA) is an ad-fraud verification and brand safety platform originally founded in Israel. The company specializes in detecting invalid traffic (IVT), ad fraud, and brand safety violations across display, video, mobile, and connected TV (CTV) environments. Its technology uses multi-layered detection methodologies including machine learning, behavioral analysis, and device fingerprinting to identify sophisticated bot traffic and fraudulent ad impressions in real time. In May 2022, Mediaocean acquired Protected.MEDIA and rebranded it as 'Protected by Mediaocean,' integrating its capabilities into Mediaocean's broader omnichannel advertising platform. This integration extends fraud protection natively into Mediaocean's workflow tools, as well as into Flashtalking (its ad serving subsidiary) and Innovid (its CTV ad serving platform). The acquisition positioned Mediaocean to offer end-to-end verification without relying solely on third-party measurement vendors. In the AdTech ecosystem, Protected by Mediaocean competes with established verification players like DoubleVerify, Integral Ad Science (IAS), and Oracle Moat, but differentiates itself through deep native integration within the Mediaocean stack. This makes it particularly attractive to agencies and advertisers already operating within Mediaocean's ecosystem, offering streamlined fraud protection across the full campaign lifecycle from planning through measurement.
Invalid Traffic (IVT) Detection
Real-time detection of general and sophisticated invalid traffic across display, video, mobile, and CTV environments using machine learning and behavioral analysis.
Brand Safety Verification
Contextual analysis to ensure ads are served in brand-safe environments, preventing adjacency to harmful or inappropriate content.
CTV/OTT Fraud Protection
Specialized fraud detection for connected TV and over-the-top video inventory, addressing device spoofing and app fraud in streaming environments.
Pre-Bid Fraud Prevention
Pre-bid filtering capabilities that block fraudulent impressions before they are purchased, reducing wasted ad spend.
Mediaocean Native Integration
Embedded verification layer within Mediaocean, Flashtalking, and Innovid platforms providing seamless fraud protection across the campaign workflow.
Reporting & Analytics Dashboard
Unified dashboard providing granular reporting on fraud rates, brand safety incidents, and verification metrics across campaigns.
- 2016Founded