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Brief
Protected Media was rebranded to Protected by Mediaocean— see Mediaocean for current status.
Protected Media

Protected Media

Ad Verification & Brand Safetyprotected.media

Protected Media is an anti-fraud technology company that detects and prevents Sophisticated Invalid Traffic (SIVT) across channels.

Last updated Oct 25, 2026 by the ATDb Editorial Team · Connections updated Oct 26, 2026

Founded
2014
HQ
Tel Aviv, Israel
Parent
Flashtalking
Connections
23

AI-drafted from public sources9 sources cited

At a glance

Employees
51-200
Funding
$20M
Revenue
$10M-$50M
9integrations10competitors1corporate family
Ad Fraud PreventionVerification Platform

About

A specialist anti-fraud and SIVT detection platform now embedded within the Mediaocean ecosystem, with particular strength in CTV/OTT verification

Protected Media is an anti-fraud technology company that detects and prevents Sophisticated Invalid Traffic (SIVT) across channels. Rather than applying a one-size-fits-all approach, Protected puts control in the hands of both buyers and sellers, offering verification settings that advertisers can calibrate to balance performance against risk, while giving publishers and platforms the transparency needed to maintain clean supply and avoid unexpected deductions. Protected Media was acquired by Flashtalking and subsequently became part of the Mediaocean family alongside Prisma and Innovid, where it continues to operate under the Protected by Mediaocean brand. Source 1: adtechradar.com — Flashtalking Acquires Anti-Fraud Company Protected Media Source 2: protected.media — Company

Business model

SaaS

Target market

Enterprise

What they offer

  • Protected by Mediaocean

    The branded anti-fraud and SIVT verification suite operating under the Mediaocean umbrella, covering detection and prevention across digital and CTV/OTT channels

  • SIVT Detection

    Sophisticated Invalid Traffic detection engine that identifies advanced bot activity, ad stacking, domain spoofing, and other complex fraud patterns

  • CTV/OTT Fraud Protection

    Specialized fraud detection for connected TV and over-the-top video environments, a core capability that drove the Flashtalking acquisition

  • Buyer-Side Verification

    Configurable verification settings that allow advertisers to calibrate fraud thresholds to balance campaign performance against risk tolerance

  • Seller-Side Transparency

    Publisher and platform-facing tools that provide supply chain transparency and help avoid unexpected traffic deductions

Key features

Sophisticated Invalid Traffic (SIVT) detection and preventionConfigurable verification settings for advertisersPublisher and supply-side transparency toolsCTV and OTT fraud detectionReal-time invalid traffic monitoringDual buy-side and sell-side coverageIntegration within Mediaocean's advertising infrastructure

Use cases

Detecting and blocking sophisticated bot traffic in programmatic campaignsVerifying CTV and OTT ad delivery against invalid trafficGiving publishers visibility into traffic quality to maintain clean supplyEnabling advertisers to set custom fraud thresholds aligned with campaign goalsSupply chain integrity monitoring for enterprise advertisers and agencies

Customer segments

Enterprise advertisersProgrammatic buyers and trading desksDigital publishersSupply-side platforms (SSPs)Demand-side platforms (DSPs)Advertising agencies

Tech & specs

Technology stack

Real-time bidstream analysisMachine learning-based fraud detectionCTV/OTT measurement infrastructureAPI-based verification integrations

Security & compliance

GDPRTAG Certified Against Fraud

Deployment

Cloud

API

Yes

Explore further

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On the AtlasVerification & Brand SafetyOn the Mapby country + regionOn the GraphNetwork around Protected Media