Protected Media

Specialized provider of malware detection and ad security solutions before acquisition by IAS

Protected Media was a cybersecurity and ad verification company founded to protect digital advertisers from malware, malvertising, ad fraud, and brand safety violations. The company provided real-time scanning and blocking of malicious ads before they could be served to end users, helping advertisers and publishers maintain safe advertising environments. Protected Media's technology monitored ad creatives and landing pages to detect threats including malware, phishing attempts, auto-redirects, and inappropriate content that could damage brand reputation. The company served advertisers, agencies, ad networks, and publishers who needed to ensure their digital advertising campaigns were secure and brand-safe. Protected Media's solutions integrated into the programmatic advertising ecosystem to provide pre-bid and post-bid verification, scanning millions of ad impressions to identify and block threats in real-time. In 2021, Protected Media was acquired by Integral Ad Science (IAS), a leading global media measurement and optimization platform. The acquisition allowed IAS to enhance its ad verification capabilities, particularly in malware detection and threat intelligence. Following the acquisition, Protected Media's technology and team were integrated into IAS's broader suite of verification and brand safety solutions, with the Protected Media brand eventually being absorbed into the IAS platform.