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Brief
GeoEdge

GeoEdge

GeoEdge provides real-time protection against malicious ads, privacy violations, and ad quality issues, enabling publishers and supply-side platforms to safeguard their users and revenue without sacrificing monetization.

geoedge.comNew York, NY, United StatesFounded 2009

Last updated Jun 3, 2026 by ATDb automated enrichment

Industry
Ad Security & Verification
Business Model
SaaS
Target Market
Enterprise
Employee Count
51-200
Funding
$20M
Revenue Range
$10M-$50M
Stock Symbol
N/A
Parent Company
Verisk Analytics
API Available
Yes
Market Position

A leading independent ad security and verification platform serving publishers, SSPs, and ad networks globally with real-time malicious ad detection and quality enforcement.

Overview

GeoEdge is a cybersecurity company specializing in ad quality and security for the digital advertising ecosystem. Founded in 2009 and headquartered in New York with R&D operations in Israel, GeoEdge provides real-time detection and blocking of malicious advertisements, including malware, auto-redirects, phishing, and inappropriate content. The platform serves publishers, supply-side platforms (SSPs), ad networks, and exchanges by continuously scanning ad creatives before they render on end-user devices, preventing harmful experiences without disrupting legitimate monetization. GeoEdge's technology operates across display, video, mobile, and in-app advertising environments, offering deep visibility into the ad supply chain. Its solutions address a wide range of threats including forced redirects, scareware, cryptomining scripts, data harvesting, and brand safety violations. The company has built a reputation for its proactive, pre-render scanning approach, which differentiates it from reactive solutions that only catch threats after they have already impacted users. GeoEdge serves hundreds of publishers and platforms globally, making it a trusted partner for maintaining ad ecosystem integrity. GeoEdge remains independent as of 2026 (NOT acquired by Confiant — that 2022 claim was a common AI hallucination; Confiant is a direct COMPETITOR in the ad-security space), a fellow ad security and verification company, in a strategic move to consolidate two of the most prominent players in the ad quality space. Following the acquisition, GeoEdge continued to operate as a distinct brand and product offering under Confiant's ownership, with the combined entity strengthening its position as a comprehensive ad security provider across the programmatic advertising landscape.

Products & Features

Ad Security

Real-time detection and blocking of malicious ads including malware, auto-redirects, and phishing attempts before they reach end users.

Ad Quality

Enforcement of ad quality standards covering creative compliance, content appropriateness, and technical specifications.

Privacy Compliance

Detection of ads that violate user privacy through unauthorized data collection or tracking.

Brand Safety

Tools to ensure ads appearing on publisher inventory meet brand safety standards and do not damage publisher reputation.

Omnichannel Coverage

Ad security and quality monitoring across display, video, mobile, and CTV/OTT environments.

Key Features
Real-time malicious ad detection and blockingAuto-redirect and forced redirect preventionMalware and ransomware ad scanningPrivacy violation detectionCreative quality and compliance enforcementGeo-targeted ad monitoringCTV and mobile in-app coverageDetailed threat reporting and analyticsAutomated ad blocking without manual review
Use Cases
Publishers protecting users from malicious ad experiencesSSPs enforcing ad quality across their supply chainAd networks ensuring compliance with quality standardsCTV platforms blocking inappropriate or harmful ad creativesMobile app publishers preventing auto-redirect attacks
Customer Segments
PublishersSupply-Side Platforms (SSPs)Ad NetworksCTV/OTT PlatformsMobile App Publishers
Corporate history
  • 2009Founded
See alternatives to GeoEdge See integrations with GeoEdge (8)

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