Weebly

Major player in the SMB website builder market, operating as part of Block's commerce ecosystem

Weebly is a website building platform founded in 2006 that enables individuals and small businesses to create professional websites, blogs, and e-commerce stores through an intuitive drag-and-drop interface. The platform gained significant traction in the website builder market by offering accessible tools for users without technical expertise, including integrated e-commerce capabilities, mobile-responsive templates, and built-in SEO features. In May 2018, Weebly was acquired by Square (now Block, Inc.) for approximately $365 million to strengthen Square's e-commerce offerings for small businesses. Following the acquisition, Weebly continues to operate as a distinct product within Block's ecosystem, maintaining its brand identity while integrating with Square's payment processing and point-of-sale solutions. The platform serves millions of users globally, positioning itself as an accessible solution for entrepreneurs and small businesses looking to establish an online presence. While not a traditional AdTech company, Weebly operates adjacent to the digital advertising ecosystem by providing the infrastructure for small businesses to build websites and online stores, which often serve as destinations for digital advertising campaigns. The platform includes basic marketing and SEO tools to help users drive traffic to their sites.