Ecwid

Leading multi-channel e-commerce solution for small to medium-sized businesses

Ecwid, which stands for 'E-commerce Widget,' is an e-commerce platform that allows businesses to add online shopping functionality to existing websites, social media pages, and mobile apps. Founded in 2009, the company provides a cloud-based solution that enables merchants to sell products across multiple channels from a single dashboard, including their own websites, Facebook, Instagram, Amazon, and other platforms. In 2021, Ecwid was acquired by Lightspeed Commerce and operates as a subsidiary, continuing to serve small to medium-sized businesses with its easy-to-integrate e-commerce solution. Ecwid's platform is designed for simplicity and multi-channel selling, allowing merchants to manage inventory, process payments, and fulfill orders across all sales channels from one centralized system. The platform supports over 1.5 million merchants worldwide and offers features like mobile commerce, social selling, and integration with popular website builders and content management systems. While not strictly an AdTech company, Ecwid operates in the broader digital commerce ecosystem and provides marketing tools and integrations that help merchants advertise and sell their products online. As a Lightspeed subsidiary, Ecwid continues to operate as a distinct brand, maintaining its focus on providing accessible e-commerce solutions for small businesses and entrepreneurs who want to add online selling capabilities without building a store from scratch. The platform's widget-based approach and extensive integration capabilities position it as a flexible solution for businesses already established on various digital platforms.