Xplenty

Mid-market data integration platform serving marketing and analytics teams

Xplenty was a data integration platform founded in 2012 that provided cloud-based ETL solutions for businesses needing to consolidate, transform, and move data across multiple systems. The platform offered a visual, code-free interface that allowed users to build data pipelines connecting databases, data warehouses, SaaS applications, and other data sources without requiring extensive technical expertise. While not strictly an AdTech company, Xplenty served marketing and advertising teams by enabling them to integrate data from advertising platforms, CRMs, analytics tools, and other marketing technology systems for unified reporting and analysis. In 2021, Xplenty was acquired by Integrate.io (formerly Xplenty Inc.), which consolidated the Xplenty product into its broader data integration platform. The acquisition brought together complementary data integration capabilities, with Integrate.io continuing to serve customers who previously used Xplenty's services. The Xplenty brand and product were gradually absorbed into the Integrate.io ecosystem, with existing customers transitioned to the Integrate.io platform. The company's legacy lives on through Integrate.io's continued focus on low-code/no-code data integration solutions that serve marketing, sales, and analytics teams across various industries.