9 AdTech transitions in 2014
Companies acquired, rebranded, merged, or shut down in 2014.
Nine AdTech companies underwent significant transitions in 2014, with six acquisitions and two mergers dominating the year's activity. One company, ValueClick, completed a rebranding. Conversant emerged as the most connected entity in the industry with 12 connections during this period.
Adometry was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being …
Acquired by Epsilon · 2014
Conversant is a personalized digital advertising platform that delivers individualized marketing experiences across devices, combining data,…
Acquired by Verve Group · 2014
Mobfox was a mobile advertising exchange and monetization platform that connected app publishers with advertisers through programmatic adver…
Acquired by Millennial Media · 2014
Nexage was a leading mobile advertising exchange and supply-side platform (SSP) that pioneered programmatic mobile advertising before being …
Acquired by Marin Software · 2014
Perfect Audience was a retargeting platform that enabled small and medium-sized businesses to run display and social media retargeting campa…
TagMan was a tag management system provider that helped enterprises manage marketing tags and pixels across digital properties before being …
Became Conversant · 2014
ValueClick was a leading performance-based digital advertising network that connected advertisers with publishers through cost-per-click and…
Merged into Yahoo · 2014
BrightRoll was a programmatic video advertising platform that pioneered automated video ad buying and selling before being acquired by Yahoo…
Merged into IBM iX · 2014
Columbus OH (with Chicago + NYC) digital agency acquired by IBM February 2016 and rebranded into IBM iX.