5 AdTech transitions in 2013
Companies acquired, rebranded, merged, or shut down in 2013.
Adap.tv was a pioneering video advertising platform that provided programmatic buying and selling solutions for digital video advertising be…
Eloqua is Oracle's B2B marketing automation platform, enabling enterprise marketers to orchestrate complex, data-driven campaigns across mul…
Became Salesforce Marketing Cloud · 2013
ExactTarget, now Salesforce Marketing Cloud, was a digital marketing automation and analytics platform founded in 2000 that built its reputa…
Merged into PwC · 2013
Miami digital experience agency (~120 consultants), acquired by PwC 2013.
Shut down · 2013
Leo Burnett Dublin is the Irish office of the globally renowned Leo Burnett creative advertising agency, delivering integrated creative camp…