4 AdTech transitions in 2013
Companies acquired, rebranded, merged, or shut down in 2013.
Eloqua is Oracle's B2B marketing automation platform, enabling enterprise marketers to orchestrate complex, data-driven campaigns across mul…
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SiteScoutAcquired
Acquired by Basis Technologies · 2013
SiteScout was the first self-serve advertising platform for buying online banner ad space in real-time, pioneering programmatic display adve…
Adap.tv was a pioneering video advertising platform that provided programmatic buying and selling solutions for digital video advertising be…
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BGT PartnersMerged
Merged into PwC Digital Services · 2013
Miami digital experience agency (~120 consultants), acquired by PwC 2013.