13 AdTech transitions in 2016
Companies acquired, rebranded, merged, or shut down in 2016.
The AdTech industry saw 13 major transitions in 2016, with 11 acquisitions and 2 rebrands. Demandware and Isobar Japan underwent rebranding, while companies including Tapad, Krux, Forensiq, and ReachLocal were acquired. Tapad emerged as the most connected entity in the sector with 28 connections during this period.
3scale was an API management platform that helped businesses publish, manage, and monetize their APIs — acquired by Red Hat in 2016 and inte…
Acquired by Samsung Ads · 2016
AdGear was a programmatic advertising technology platform providing ad serving, SSP, and DSP solutions, acquired by Samsung Ads in 2016.
API management platform that enables organizations to design, secure, deploy, monitor, and scale APIs, now part of Google Cloud.
A personalized avatar and sticker creation platform that allows users to create cartoon versions of themselves for use in messaging and soci…
Fiksu was a pioneering mobile app marketing platform that helped brands and developers acquire high-value app users at scale through data-dr…
Forensiq was a leading ad fraud detection platform that used machine learning to identify invalid traffic and protect advertisers, publisher…
Acquired by Salesforce · 2016
Krux was a leading data management platform (DMP) that helped publishers, marketers, and agencies collect, unify, and activate audience data…
MaxCDN was a leading content delivery network (CDN) provider known for its speed, simplicity, and developer-friendly approach, later acquire…
Visual commerce platform that enabled brands to collect, curate, and display user-generated content (UGC) for marketing and e-commerce purpo…
Acquired · 2016
ReachLocal was a digital marketing platform that provided online advertising and marketing solutions to small and medium-sized businesses be…
A cross-device identity resolution platform that unified user data across multiple devices and channels for digital advertising and marketin…
Became Salesforce Commerce Cloud · 2016
Cloud-based eCommerce platform acquired by Salesforce in July 2016 for $2.8B and rebranded as Salesforce Commerce Cloud.
Became Dentsu Isobar · 2016
Isobar Japan is the Japanese arm of the global Isobar digital agency network, delivering integrated digital marketing, creative technology, …