3scale

Part of Red Hat's API management and integration portfolio, competing in the enterprise API management space

3scale is an API management platform that provides tools for managing, securing, and monetizing APIs. Founded in 2007, the company built a comprehensive solution that enables organizations to control access to their APIs, analyze usage patterns, and create developer portals. In 2016, 3scale was acquired by Red Hat for an undisclosed amount and became integrated into Red Hat's middleware and integration offerings. Today, 3scale continues to operate as Red Hat 3scale API Management, a key component of Red Hat's cloud-native application development and integration strategy. The platform provides API gateway functionality, access control, rate limiting, analytics, and developer portal capabilities. It serves organizations that need to expose APIs to partners, developers, and customers while maintaining security and control. Following Red Hat's acquisition by IBM in 2019, 3scale now exists within IBM's broader enterprise software ecosystem, though it maintains its distinct brand and product identity as part of Red Hat's portfolio. 3scale's technology is particularly relevant in the API economy, where businesses increasingly rely on APIs for digital transformation, partner integrations, and creating new revenue streams. While not strictly an AdTech company, its API management capabilities are utilized by various technology companies, including those in advertising technology, to manage their API ecosystems.