Social Native

Leading UGC and creator content platform acquired and integrated into Emplifi

Social Native was a content marketing technology platform that specialized in connecting brands with a network of content creators to produce authentic user-generated content (UGC) and influencer content at scale. The platform enabled brands to source, manage, and license visual content from creators for use across digital marketing channels including social media, e-commerce, and advertising campaigns. Social Native's technology streamlined the content creation workflow, from creator discovery and brief management to content rights management and performance analytics. The company served major brands and agencies seeking to produce authentic, diverse visual content more efficiently than traditional production methods. Social Native's platform addressed the growing demand for user-generated content in digital marketing by providing brands with access to thousands of vetted creators who could produce on-brand content quickly and cost-effectively. In 2021, Social Native was acquired by Olapic (which had itself been acquired by Monotype), and the combined entity was later rebranded as Emplifi in 2021. The Social Native technology and team were integrated into Emplifi's broader social media marketing and customer experience platform, with its UGC and creator marketplace capabilities becoming part of Emplifi's unified commerce and marketing cloud solution.