Social Native

A leading UGC and creator content platform acquired by Bazaarvoice, positioned at the intersection of influencer marketing, content production, and performance advertising

Social Native is a content intelligence and user-generated content (UGC) platform that connects brands with a global network of creators to produce authentic, scalable visual content for advertising, social media, and e-commerce. The platform leverages AI and data analytics to match brands with the right creators, optimize content performance, and streamline the entire content production workflow from briefing through distribution. Social Native serves major enterprise brands across retail, CPG, beauty, and fashion verticals, enabling them to replace expensive traditional content production with cost-effective, high-performing creator content at scale. Founded in 2016 and headquartered in Los Angeles, California, Social Native built a reputation for combining technology with creator marketing, differentiating itself from pure influencer marketing platforms by focusing on content quality, performance data, and brand safety. The platform's AI-driven content scoring and predictive analytics help brands understand which creative assets will perform best before investing in paid distribution, making it a strategic tool within the broader AdTech and MarTech ecosystem. In 2021, Social Native was acquired by Bazaarvoice, a leading provider of ratings, reviews, and user-generated content solutions for retailers and brands. The acquisition allowed Bazaarvoice to significantly expand its content capabilities, integrating Social Native's creator network and visual UGC tools into its broader commerce content platform. Social Native continues to operate as part of Bazaarvoice, enhancing the combined company's ability to deliver authentic content across the full customer journey.

• 2016Founded