50 AdTech transitions in 2021
Companies acquired, rebranded, merged, or shut down in 2021.
The AdTech industry saw 50 major transitions in 2021, with 41 companies acquired, 6 rebranded, and 3 merged. Notable rebrands included Alphonso, Centro, and Crello, while Slack emerged as the most connected entity with 373 connections across the sector.
ART19 is a leading podcast hosting, distribution, and monetization platform acquired by Amazon, powering some of the world's largest publish…
Beeswax was a customizable programmatic advertising platform that provided DSP technology for agencies and brands before being acquired by C…
Acquired by Comcast Corporation · 2021
Beeswax is a customizable programmatic advertising platform offering bidder-as-a-service technology for agencies, brands, and ad tech compan…
Acquired · 2021
Botmock was a design and prototyping platform for conversational interfaces, chatbots, and voice applications that was acquired by Dashbot i…
Boxever was an AI-driven customer intelligence and personalization platform for travel and hospitality brands, acquired by Sitecore in 2021.
Acquired by Zynga · 2021
Chartboost is a leading mobile advertising and monetization platform specializing in in-app advertising for gaming and app developers, now o…
Acquired by Qualtrics · 2021
Clarabridge was a leading customer experience management (CEM) platform that used AI-powered text analytics to transform customer feedback i…
Acquired by Media.Monks · 2021
Decoded Advertising was a New York-based independent creative agency specializing in data-driven advertising, later rebranded as part of its…
Acquired · 2021
Divvy was an expense management and corporate card platform that helped businesses manage spending, budgets, and expenses in real-time befor…
Acquired by Cardlytics · 2021
Card-linked offer platform that provided automated cashback rewards to consumers when they shopped at participating merchants using their li…
Acquired by Verve Group · 2021
Mobile advertising platform that monetized Android apps through user engagement with ads and offers, acquired by Verve Group in 2021.
Acquired by Bloomreach · 2021
Exponea was a AI-powered Customer Data Platform (CDP) and marketing automation solution acquired by Bloomreach in 2021, now operating as Blo…
Acquired · 2021
FLIR Systems is a world-leading maker of thermal imaging cameras and sensor systems, now operating as a Teledyne company following its 2021 …
Acquired by Contentsquare · 2021
Hotjar is a behavior analytics platform that helps product teams and marketers understand how users interact with their websites through hea…
Acquired by Demandbase · 2021
InsideView was a B2B data intelligence and sales acceleration platform that provided market intelligence, company data, and contact informat…
Klear is an influencer marketing platform that helps brands discover, analyze, and manage influencer partnerships at scale, now operating as…
Acquired · 2021
Logi Analytics provides embedded analytics and business intelligence solutions that enable software teams to integrate dashboards, reports, …
Acquired by DoubleVerify · 2021
Meetrics was a Berlin-based ad verification and viewability measurement company acquired by DoubleVerify, providing advertisers and publishe…
Acquired · 2021
OneLogin is a cloud-based identity and access management (IAM) platform that provides single sign-on, multi-factor authentication, and user …
Panoply was a cloud data warehouse platform that automated data collection, storage, and analysis — later acquired by Sisense to bolster its…
Acquired by Automattic · 2021
Parse.ly is a content analytics platform that helps digital publishers and brands measure audience engagement and optimize content performan…
Acquired by Sensor Tower · 2021
Digital advertising intelligence platform that tracks and analyzes display, video, mobile, and social media advertising across the web.
Acquired · 2021
Qubit was an AI-powered personalization platform that helped e-commerce and retail brands deliver individualized customer experiences at sca…
Reevoo was a UK-based ratings, reviews, and social commerce platform that helped brands collect and display verified customer reviews to dri…
Acquired · 2021
A global provider of financial markets data, infrastructure, and analytics that was acquired by London Stock Exchange Group in 2021.
Acquired by Wunderkind · 2021
Reflektion was an AI-powered personalization platform for e-commerce that delivered individualized product recommendations and search experi…
Acquired · 2021
RentPath was a leading digital marketing and software solutions provider for the rental housing industry, operating major apartment listing …
Acquired · 2021
Reonomy was a commercial real estate data and analytics platform that provided property intelligence and ownership information to CRE profes…
Acquired by X (formerly Twitter) · 2021
Scroll was an ad-free subscription service that paid publishers based on time spent reading, acquired by Twitter in 2021 and later shut down…
Acquired by Constant Contact · 2021
SharpSpring is a marketing automation and CRM platform acquired by Constant Contact in 2021, offering affordable tools for agencies and SMBs…
Acquired · 2021
Sketchfab is a 3D model publishing and sharing platform that enables creators to upload, view, and distribute interactive 3D content directl…
Acquired by Salesforce · 2021
Slack is a cloud-based team collaboration and messaging platform owned by Salesforce, widely used by businesses to streamline communication,…
SparkPost is a leading cloud email delivery service and API platform, now part of MessageBird, that helps businesses send transactional and …
User-generated content (UGC) platform that helps brands discover, curate, and display authentic social media content for marketing campaigns…
Acquired by CreatorIQ · 2021
Tribe Dynamics was a pioneering influencer marketing analytics platform that quantified earned media value for beauty, fashion, and lifestyl…
Ueno was a full-service creative agency known for bold design, branding, and digital product work for high-profile tech clients before being…
Customer journey orchestration platform that was acquired by Aurea in 2018, enabling enterprises to coordinate and optimize multi-channel cu…
Widen is a digital asset management (DAM) and product information management (PIM) platform that helps brands organize, manage, and distribu…
Customer experience management platform that provides Net Promoter Score (NPS) and customer feedback tools to measure and improve customer s…
Acquired · 2021
Wrnch was an AI-powered human motion intelligence company that developed computer vision technology for analyzing and understanding human bo…
Acquired by Optimizely · 2021
Zaius was a B2C CRM and marketing platform that unified customer data to help retailers deliver personalized, cross-channel experiences — ac…
Became LG Ads Solutions · 2021
Alphonso is a TV data and measurement company that uses Automatic Content Recognition (ACR) technology to track viewing behavior across smar…
Became Basis Technologies · 2021
Enterprise advertising software platform that was acquired by SteelHouse in 2017, providing workflow automation and campaign management solu…
Became VistaCreate · 2021
Crello was a graphic design platform for non-designers that rebranded to VistaCreate in 2021 after being acquired by Vista (formerly VistaPr…
Became Optimizely · 2021
Episerver was a leading digital experience platform (DXP) provider that rebranded to Optimizely in 2021 after merging with the experimentati…
Kenshoo (now Skai) is a leading AI-powered advertising platform enabling marketers to plan, execute, and optimize campaigns across search, s…
SpotX was a leading video advertising platform and SSP that was acquired by Magnite in 2021 for $1.17B and has since been folded into Magnit…
Merged into Digital Turbine · 2021
AdColony was a leading mobile advertising platform known for its high-quality video ad formats, later merged into Digital Turbine's media bu…
Merged · 2021
PatientPop was a practice growth platform for healthcare providers that combined marketing automation, patient engagement tools, and reputat…
Merged into Pinterest Inc. · 2021
Belarusian AI video-effects startup acquired by Pinterest 2024.