Wootric enabled businesses to capture customer feedback at critical moments in the customer journey and turn insights into actionable improvements to reduce churn and increase customer lifetime value.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Customer Experience Management
- Business Model
- SaaS
- Target Market
- SMB, Mid-Market
- Employee Count
- 11-50
- Funding
- $9.3M
- Parent Company
- InMoment
- API Available
- Yes
Market Position
Mid-market customer feedback and NPS platform focused on SaaS companies
Overview
Wootric was a customer experience management platform founded in 2013 that specialized in collecting and analyzing customer feedback through Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. The company provided tools for SaaS and subscription-based businesses to measure customer sentiment at key touchpoints throughout the customer journey. In 2021, Wootric was acquired by InMoment, a customer experience intelligence company, and was integrated into InMoment's broader CX platform. While Wootric operated primarily in the customer experience and feedback management space rather than traditional advertising technology, its tools helped companies optimize customer retention and satisfaction, which indirectly supported marketing and customer acquisition efforts. The platform was known for its ease of implementation, real-time feedback collection, and integration capabilities with popular business tools.
Products & Features
CX Measure
Multi-channel survey platform for collecting NPS, CSAT, and CES feedback across web, mobile, email, and SMS
CX Manage
Workflow and case management tools for routing feedback to appropriate teams and closing the loop with customers
CX Inform
Analytics and reporting dashboard for visualizing customer sentiment trends and identifying improvement opportunities
Key Features
Net Promoter Score (NPS) surveysCustomer Satisfaction (CSAT) measurementCustomer Effort Score (CES) trackingMulti-channel feedback collectionReal-time sentiment analysisAutomated survey triggeringCustom survey designSegmentation and filteringTrend analysis and reporting
Use Cases
Measuring customer loyalty and satisfaction for SaaS productsIdentifying at-risk customers before churnCollecting post-purchase feedbackMonitoring customer sentiment after support interactionsTracking product feature satisfactionBenchmarking NPS against industry standards
Customer Segments
SaaS companiesE-commerce businessesSubscription-based servicesB2B software providersDigital product companies