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Pathmatics was acquired by Sensor Tower (Jan 2021)— See the full lineage →
Pathmatics

Pathmatics

Advertising Intelligencepathmatics.com

Pathmatics helps advertisers optimize media budget allocation by revealing where and how competitors invest in digital ads, enables tracking of Share of Voice and brand visibility across industries and geographies, and supports benchmarking against top advertisers to identify growth opportunities and improve campaign efficiency.

Latest · Sensor Tower collaborates with Google Ads to integrate social creatives into cross-platform campaigns· Jul 28

Last updated Oct 22, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

Founded
2011
HQ
Santa Monica, California, United States
Parent
Sensor Tower
Connections
7

AI-drafted from public sources14 sources cited

At a glance

Employees
51-200
Funding
$17M
Revenue
$10M-$50M
3integrations1competitors1corporate family1acquisitions
Attribution & AnalyticsMarketing Analytics

About

A leading digital advertising intelligence platform, now integrated within Sensor Tower's market intelligence suite, serving brands and agencies seeking competitive ad spend insights.

Pathmatics helps advertisers optimize media budget allocation by revealing where and how competitors invest in digital ads, enables tracking of Share of Voice and brand visibility across industries and geographies, and supports benchmarking against top advertisers to identify growth opportunities and improve campaign efficiency. The platform is built on data collected when members of an opt-in panel are served ads across mobile apps, desktop browsers, and connected TVs, yielding a wide, representative sample of the digital advertising ecosystem, supplemented by probabilistic web sampling to capture ads panelists could have seen but did not directly encounter. Source 1: sensortower.com — Pathmatics | Digital Ad Intelligence | Competitor Ad Spend Source 2: sensortower.com — How Does Pathmatics Work?

Business model

SaaS

Target market

Enterprise

What they offer

  • Pathmatics Explorer

    Core competitive intelligence tool that surfaces digital ad creatives, spend estimates, impressions, and channel breakdowns for brands across desktop, mobile, and connected TV.

  • Share of Voice Tracking

    Monitors brand visibility and competitive share of digital advertising spend across industries and geographies.

  • Advertiser Benchmarking

    Enables brands to benchmark their advertising activity against top advertisers in their category to identify growth opportunities.

  • Creative Intelligence

    Surfaces ad creatives served across channels, allowing users to analyze messaging strategies and creative trends among competitors.

Key features

Opt-in panel-based ad data collection across mobile, desktop, and connected TVProbabilistic web sampling to broaden ad coverageCompetitive spend estimation and channel breakdownShare of Voice measurement across industries and geographiesAd creative library and messaging analysisAdvertiser benchmarking and trend reporting

Use cases

Competitive advertising intelligence and spend monitoringMedia budget planning and optimizationShare of Voice tracking and brand visibility analysisAd creative research and messaging strategyAgency reporting and client competitive benchmarkingMarket entry and category analysis for new advertisers

Customer segments

Brand advertisers and in-house marketing teamsMedia and advertising agenciesPublishers and media companiesMarket research and strategy teams

Tech & specs

Technology stack

Opt-in consumer panel data collectionProbabilistic web samplingCloud-based SaaS platformData visualization and dashboarding

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Yes

Corporate history
  1. 2011 · Founded
  2. 2021Acquired by Sensor Tower3 sources
    Still operating as part of Sensor Tower
Connection details

Explore further

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