Pathmatics
AcquiredSanta Monica, California, United States · Founded 2011
51-200 employees · $17M
Sourced & current · updated Oct 26, 2026Website
Pathmatics helps advertisers optimize media budget allocation by revealing where and how competitors invest in digital ads, enables tracking of Share of Voice and brand visibility across industries and geographies, and supports benchmarking against top advertisers to identify growth opportunities and improve campaign efficiency.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsMarketing Analytics
A leading digital advertising intelligence platform, now integrated within Sensor Tower's market intelligence suite, serving brands and agencies seeking competitive ad spend insights.
Ownership
Parent: Sensor Tower