Wrnch

Specialized provider of 3D pose estimation technology before acquisition by Apple

Wrnch was a Montreal-based artificial intelligence company that developed advanced computer vision technology for real-time 3D human pose estimation and body tracking. The company's core technology used deep learning algorithms to analyze video feeds and extract detailed skeletal tracking data, enabling applications in fitness, retail analytics, augmented reality, and interactive experiences. In November 2020, Wrnch was acquired by Apple Inc., with the technology and team being absorbed into Apple's broader AI and computer vision initiatives. The acquisition aligned with Apple's ongoing investments in AR/VR capabilities and motion tracking technologies. Following the acquisition, Wrnch ceased operating as a distinct entity, with its technology likely integrated into Apple's ecosystem for applications in devices, AR experiences, and health tracking features.